Put myself in user’s shoes and give a clear context about what’s happening.
Design copy that is effective and efficient.
Never leave users stranded. Give clear instructions of what they should do next.
Make sure all information is understandable and easy to be accessed by everyone despite their condition and context.
How content design helped shape the user experience and drive conversions.
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From researching, creating user's personas, to designing a content strategy, and conducting writing workshops.
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Designed a delightful and practical experience for customers, especially BTS's fans around Southeast Asia when using Gojek.
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Campaign messaging for Traveloka's largest promotions, partnerships, and destination-focused initiatives across multiple channels.
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A collection of feature articles exploring the intersection of pop culture, music, film, and everyday life.
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