What I do

UX Writing

Clear, concise, and engaging copy guide users through a product without any friction. Create a seamless experience that is delightful and conversational.

Content Strategy

Customer-centric content strategy aligns with business goals is the backbone of communication plan towards customers that helps to deliver results.

Copywriting

Choosing the right words to persuade people to take action, boost traffic, stand out from the crowd, establish a genuine connection with your audience, and create a memorable impression in their minds.

Principles

My approach when designing content

Clear

Put myself in user’s shoes and give a clear context about what’s happening.

Concise

Design copy that is effective and efficient.

Helpful

Never leave users stranded. Give clear instructions of what they should do next.

Inclusive

Make sure all information is understandable and easy to be accessed by everyone despite their condition and context.

Case Studies

Processes and impact of notable projects

Content designing to triple the number of GoFood PLUS subscribers
How content design helped shape the user experience and drive conversions.
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Building content strategy for Vietcetera
From researching, creating user's personas, to designing a content strategy, and conducting writing workshops.
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BTS Experience on Gojek app
Designed a delightful and practical experience for customers, especially BTS's fans around Southeast Asia when using Gojek.
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Talk show
Let's talk about UX Writing @ Người Kể Chuyện Nghề
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