What I do

UX Writing

Clear, concise, and engaging copy guide users through a product without any friction. Create a seamless experience that is delightful and conversational.

Content Strategy

Customer-centric content strategy aligns with business goals is the backbone of communication plan towards customers that helps to deliver results.

Copywriting

Choosing the right words to persuade people to take action, boost traffic, stand out from the crowd, establish a genuine connection with your audience, and create a memorable impression in their minds.

Case Studies

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  3X the number of GoFood PLUS subscribers

  Redesigned GoFood PLUS sign-up and in-app messaging, aligning UX copy with user needs. Result: 3.3X subscriptions at minimal cost.

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  Repositioning Vietcetera: From Expat Voice to Media for Young Vietnamese

  We did the content strategy transformation that helped Vietcetera go local, go bold, and go viral with fresh voice, better structure, and a team that could finally scale the magic.

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• 

  BTS Experience on Gojek app

  Designed a delightful and practical experience for customers, especially BTS's fans around Southeast Asia when using Gojek.

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• 

  Interview with Advertising Vietnam.

  Let's talk about UX Writing @ Người Kể Chuyện Nghề.

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