Notable projects with a focus on
process and impact.

01/BTS Experience on Gojek app

Designed a delightful and practical experience for customers, especially BTS's fans around Southeast Asia when using Gojek.

— Highlight

It became one of the factors that helped Global Search stream achieved the all-time high Search Success Rate.

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02/Quick Actions Feature

Content design for a new feature to take "hassle-free life" to a next level.

— Highlight

This feature helped to decrease the time to reorder by 70%.

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03/Content designing to triple the number of GoFood PLUS subscribers

How content design helped shape the user experience and drive conversions.

— Highlight

We reached half-a-million subscribers in Dec 2023 and set a memorable milestone for the company.

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04/Building content strategy for Vietcetera

From researching, creating user's personas, to designing a content strategy, and conducting writing workshops.

— Highlight

Successfully transformed client's content strategy.

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