Nhut Nguyen Logo

Notable projects with a focus on
process and impact.

01/BTS Experience on Gojek app

Designed a delightful and practical experience for customers, especially BTS's fans around Southeast Asia when using Gojek.

— Highlight

It became one of the factors that helped Global Search stream achieved the all-time high Search Success Rate.

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02/Quick Actions Feature

Content design for a new feature to take "hassle-free life" to a next level.

— Highlight

This feature helped to decrease the time to reorder by 70%.

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03/Content designing to triple the number of GoFood PLUS subscribers

How content design helped shape the user experience and drive conversions.

— Highlight

We reached half-a-million subscribers in Dec 2023 and set a memorable milestone for the company.

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04/Building content strategy for Vietcetera

From researching, creating user's personas, to designing a content strategy, and conducting writing workshops.

— Highlight

Successfully transformed client's content strategy.

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05/OOH campaign: Create the right message at the right moment for Traveloka

Creative copy that turns everyday moments into travel triggers.

— Highlight

Rolled out as a successful in-house campaign, helping strengthen brand awareness and encouraging app downloads during Traveloka's growth phase in Vietnam.

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06/Creative Copywriting at Traveloka

Campaign messaging for Traveloka's largest promotions, partnerships, and destination-focused initiatives across multiple channels.

— Highlight

Contributed to brand awareness, engagement, and booking objectives through cross-channel campaign messaging.

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07/Editorial Writing & Cultural Commentary

A collection of feature articles exploring the intersection of pop culture, music, film, and everyday life.

— Highlight

Published articles covering entertainment and cultural trends for the young audience.

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