A bit about me

A writer with over 7 years of content writing experience
and 4 years of content design under my belt.
I'm also a bookworm, movie buff, and a big fan of pop music (and sometimes Kpop). A casual Nintendo and PlayStation gamer with the love for Pokémon.

Experience

UX Writer at Gojek

I design content for high-demanded services on Gojek app: Food delivery, Customer Platform, Merchant Platform, and Payment.

Copywriter at Traveloka

I was a part of Creative Lab – we created fun social media content, ideas for campaigns, traveling videos & travel intern program.

Book Author at Kim Dong Publishing House

A left-handed job that gives me so much life. Four books out & I'm aiming for more.

Editor at 2! Hoa Hoc Tro Magazine

I spent the early days of my career interviewing singers, artists, influencers & wrote stories about pop culture.

Selected Features

A curated selection of my interview, blog, and speaking features.

Interview on Advertising Vietnam
My takes on UX Writing jobs in Vietnam and how people can kickstart their career.
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1
Localization at Gojek
Debunk the myth of localization and how we do it at Gojek.
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2
Netflix & Gojek sharing session
Localization process for GoFood service: how we do it and the impact.
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3
Copywriting archive
A look at my old creative writing work at Traveloka and more.
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4
Building a Airbnb app for pets
Personal project: End-to-end product design process to build a pet-sitter app for pet owners.
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5

Experience

Selected Features

A curated selection of my interview, blog, and speaking features.

Interview on Advertising Vietnam

Localization at Gojek

Netflix & Gojek sharing session

Copywriting archive

Building a Airbnb app for pets